Good, Cheap, OR Fast?

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Producers and PM’s Take Note:

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I don’t serve option #3 willingly and I don’t think you should either.

A 1st AD said to me recently to try and calm me down after shit hit the fan, “It’s just a film. Who cares?” Well sir… I care. I’m sorry I do. Even if the film is an absolute terrible piece of crap, I care. It’s my job to care and if I am going into a film trying to serve you option #3 I may win the battle but I’ve lost the war. I can’t control the rest of the crews choices but I can control mine. I don’t understand the mentality of happily making a ‘B’ movie. I understand that not every movie can be Oscar-bait or even great Indie-fare but that should not stop us from treating it like a great film. The audience deserves better and we are there to give them better.

I live in a series of contracted fantasies and I am happy living this way. BUT… when those fantasies become a series of bedraggled imaginings done by people who couldn’t care less one way or the other about the quality of the project then I have to wash my hands of it and wonder if I am in the wrong industry. What kills me is that I don’t think I am. And so it goes… the ups and downs of the industry.

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To the people who are fighting the good fight in the battles of producing beautiful films, I salute you.

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Rose XO.

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2 Comments

Filed under Art Department, Film Industry, Production Design

2 responses to “Good, Cheap, OR Fast?

  1. Great post. Stick to your convictions, successful filmmakers don’t sacrifice quality.

  2. bibi

    A 1st AD said to me recently to try and calm me down after shit hit the fan, “It’s just a film. Who cares?” Well sir… I care. I’m sorry I do

    AMEN!

    ive always said there are only 2 people in the film industry: those who ask the director where he can buy cigarettes after being asked to, and those who just go out and get em.

    or, people like your 1st AD and you. i meet people like your 1st AD and think ‘you could be in ANY other job couldnt you’

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