HUMP DAY QUOTE DAY: Alex McDowell on Technology

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Alex McDowell at 5D Berlinale Presentation

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“We’re in 100 percent digital film space now. I think the industry has to accept that this is like the transition to talkies — it’s massive and it’s game-changing and it’s happening. 

You can say “talkies are a gimmick and I’m a silent film man,” but your career is effectively over once you’ve made that decision. Fundamentally these ever-changing tools are just a way to enhance our creative process. I don’t know how to use any of this stuff, but what I’ve discovered is that my ignorance is a real asset — I don’t know anything about the limitations of the technology, so I can expect it can do whatever I imagine. And usually that’s the ideal relationship to have with engineers and technologists, because they love the challenge to create under the pressure of a creative demand.”

- Alex McDowell, Production Designer of Fight Club, Minority Report and Man of Steel

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How do you feel about Alex McDowell’s statement? Have you adjusted to the increased use of technology in the practice of production design?

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Rose Lagace | @artdepartmental

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3 Comments

Filed under Art Direction, Hump Day Quote Day, Production Design

3 responses to “HUMP DAY QUOTE DAY: Alex McDowell on Technology

  1. He’s 100% correct and has been on the forefront of digital technology. You don’t have to be a carpenter to design a house…

  2. Pingback: Artdepartmental Post on Alex McDowell Quote | anyakordecki

  3. Scott

    He echos the comments of production designer Ralph Eggleston made in 1994 when designing the first digital feature, “Toy Story.” Nothing’s changed.

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