Today’s Hump Day Quote Day theme is Design. You can check out the last theme, Ideas, here. The next quote theme will be Ego.
While all of the quotes below probably fit any kind of design I chose quotes that transmit the idea and my core belief behind Production Design:
Production Design is not only about having the perfect relationship to the story but also the ability to lift up the story to a place no one knew it could go. If a film is well designed it allows for depth of character and depth of story which in turn creates depth of experience for the intelligent viewer.
Blade Runner (1982)
Production Designer: Lawrence G. Paull
Good design is obvious. Great design is transparent.
— Joe Sparano
Visual design is often the polar opposite of engineering: trading hard edges for subjective decisions based on gut feelings and personal experiences. It’s messy, unpredictable, and notoriously hard to measure. The apparently erratic behavior of artists drives engineers bananas. Their decisions seem arbitrary and risk everything with no guaranteed benefit.
— Scott Stevenson
Design is the search for a magical balance between business and art; art and craft; intuition and reason; concept and detail; playfulness and formality; client and designer; designer and printer; and printer and public.
— Valerie Pettis
People ignore design that ignores people.
— Frank Chimero
People think that design is styling. Design is not style. It’s not about giving shape to the shell and not giving a damn about the guts. Good design is a renaissance attitude that combines technology, cognitive science, human need, and beauty to produce something that the world didn’t know it was missing.
Gone with the Wind (1939)
Production Designer: William Cameron Menzies
Content precedes design. Design in the absence of content is not design, it’s decoration.
Good design must be defined by appropriateness to audience and goals, and by its effectiveness, not by its adherence to Swiss design or the number of awards it wins.
— Drew Davies
The dumbest mistake is viewing design as something you do at the end of the process to ‘tidy up’ the mess, as opposed to understanding it’s a ‘day one’ issue and part of everything.
— Tom Peters
The life of a designer is a life of fight: fight against the ugliness.
Practice safe design: Use a concept.
— Petrula Vrontikis
Designing a product is designing a relationship.
— Steve Rogers
Great design will not sell an inferior product, but it will enable a great product to achieve its maximum potential.
Design is an opportunity to continue telling the story, not just to sum everything up.
— Tate Linden
Rear Window (1954)
Art Directors: Joseph MacMillan Johnson & Hal Pereira
Which quote is your favourite and why? What is your favourite film with the best production design? How and why did it affect you the way it did?
Rose Lagacé | @artdepartmental