HUMP DAY QUOTE DAY: Alex McDowell on Technology


Alex McDowell at 5D Berlinale Presentation


“We’re in 100 percent digital film space now. I think the industry has to accept that this is like the transition to talkies — it’s massive and it’s game-changing and it’s happening. 

You can say “talkies are a gimmick and I’m a silent film man,” but your career is effectively over once you’ve made that decision. Fundamentally these ever-changing tools are just a way to enhance our creative process. I don’t know how to use any of this stuff, but what I’ve discovered is that my ignorance is a real asset — I don’t know anything about the limitations of the technology, so I can expect it can do whatever I imagine. And usually that’s the ideal relationship to have with engineers and technologists, because they love the challenge to create under the pressure of a creative demand.”

Alex McDowell, Production Designer of Fight Club, Minority Report and Man of Steel


How do you feel about Alex McDowell’s statement? Have you adjusted to the increased use of technology in the practice of production design?


Rose Lagace | @artdepartmental




Filed under Art Direction, Hump Day Quote Day, Production Design

3 responses to “HUMP DAY QUOTE DAY: Alex McDowell on Technology

  1. He’s 100% correct and has been on the forefront of digital technology. You don’t have to be a carpenter to design a house…

  2. Pingback: Artdepartmental Post on Alex McDowell Quote | anyakordecki

  3. Scott

    He echos the comments of production designer Ralph Eggleston made in 1994 when designing the first digital feature, “Toy Story.” Nothing’s changed.

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