The Ten Commandments of Production Design

Ten Commandments Of Production Design


1)    All the camera sees is the last coat of paint.

2)    Don’t cheat (unless you have to).

3)    Signs of protest are best done by amateurs.

4)    The horizon is always at eye level.

5)    It don’t mean a thing if it ain’t got that look.

6)    Dirty old hand props need aging too.

7)    Be there when it’s still just lines on the floor.

8)    If it feels good, do it.

9)    The presentation is a bit of show business.

10)  Show no set before it’s time.



Are there any production design commandments you think should be added?


Rose Lagace | @artdepartmental


Source: Preston, Ward. What an Art Director Does: An Introduction to Motion Picture Production Design. Los Angeles: Silman-James Press, 1994. Print.



Filed under Advice, Art Department, Art Direction, Production Design

3 responses to “The Ten Commandments of Production Design

  1. Martha Camarillo

    Hi Rose!

    Thank you for your contributions, always stimulating. Same happens anywhere I guess. I would like to add:
    “Brilliant ideas must happen according to budget”.

    Happy New 2014, all the best!

    Martha Camarillo.

  2. I think number ‘7’ is probably one of the most important, yet most under-appreciated. The number of times when I’ve been there to rescue a design from a misunderstanding…

  3. I like the saying. Just always follow your heart. When it comes to designing, your own feeling is of importance.

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