Inside The Barbie Dreamhouse Film Set with Production Designer Sarah Greenwood

A behind the scenes exclusive tour of the Barbie Dreamhouse film set. When tasked with bringing Barbie Land to life, Greta Gerwig enlisted the skills of production designer Sarah Greenwood and set decorator Katie Spencer.

Step inside the Barbie Dreamhouse in the video below.  Margot Robbie takes us behind the scenes of Barbie for an exclusive tour. Showcasing every detail, Margot focuses her Barbie Land tour on the whimsical blend of fantasy and meticulous production design. She welcomes us with an upbeat invitation to her breakfast table and kitchen, a living room with a playful bar, and a bedroom with a slide leading to the pool.

In this dreamy haven, practicality takes a backseat to fun and gorgeous aesthetics. The non-existent, transparent exterior walls foster a sense of connection among the Barbie Land inhabitants, allowing them to wave across their individual Dreamhouses. Greta Gerwig’s vision for the Barbie movie set materializes in vibrant fuchsia and pink hues, capturing the joyous spirit of Barbie Dreamhouses from our childhood.

Step Inside The Barbie Dreamhouse Film Set

The Barbie Dreamhouse Scale Model in Barbie Land

The production design, a collaboration led by Sarah Greenwood and Katie Spencer, masterfully encapsulates the essence of Barbie’s world. Transitioning from the miniature models to the life-sized set, Greta’s goal “to capture what was so ridiculously fun about the Dreamhouses” is apparent. The meticulous attention to detail in creating the perfect shade of pink for Barbie Land reflects the many discussions and meetings devoted to the film’s production design.

Their desire to evoke the 1950s soundstage musicals is palpable. Drawing inspiration from the artificial yet emotionally resonant spaces of that era, we can see the influence of films like Singing in the Rain. The production team, utilizing handmade elements and timeless pieces, seamlessly navigates through Barbie’s evolution from 1959 to the present day.

Sarah Greenwood Shows Barbie Land Backdrop Mood Boards

As the tour progresses, the imaginative elements come to life, including a magical wardrobe inspired by the film Clueless. The commitment to artificiality is also evident in the intentionally 2D kitchen. Enhancing the toy-like ambiance, the kitchen uses fun decals embracing child-like imagination.

Barbie’s pool, devoid of water yet incredibly beautiful, symbolizes the overall charm of Barbie Land—artificial yet captivating. From Barbie’s perfect morning routine to the replicated Skipper’s tree house, the filmmakers preserve the nostalgia of Barbie’s legacy.

In this enchanting journey through Barbie’s Dreamhouse, Greta Gerwig and Sarah Greenwood’s vision, coupled with the creativity of the entire production team, bring to life a world where every moment is a celebration of beauty, playfulness, and the enduring magic of Barbie.

Barbie Land Set Build

Barbie Dreamhouse Set Build

Inside The Barbie Dreamhouse Film Set with Production Designer Sarah Greenwood, Margot Robbie, and Greta Gerwig Share on X

Barbie hits theatres on July 21st. Are you looking forward to seeing the film? Let us know your thoughts in the comments below.


To watch more Set Visit Tour posts on Art Departmental, click here.

Posted by Rose Lagacé

Rose Lagacé is a production designer for film & television by day and an emerging filmmaker by night. Rose is also the creator and editor of Art Departmental where she celebrates the art and craft of production design.

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