The Art Director’s Guild Awards taking place tomorrow have nominated the best in production design/art direction. Every year I always forget that they include a category for commercials and music videos. I found it interesting this year no music videos received a nomination; all five nominations are commercials. I myself stopped doing commercials because I generally found them uncreative and soul-sucking but I found these commercials (while I’m sure soul-sucking) at the very least extremely creative and thoughtful. While commercials can afford to spend thousands on the perfect commercial to hawk their products, music video budgets are dwindling on par with record sales. Music videos used to be the place you could let your art direction freak flag fly but it’s great to see, as there becomes less opportunity in music videos, commercials are letting loose and becoming more creative than ever. Check out these nominations and watch the videos. It’s just about the only category you can watch all the nominations and make a decision in less than ten minutes!
Full list of Art Director’s Guild nominations: click here.
Got Milk? Commercial | The Dentist | Production Designer: Jeffrey Beecroft
Farmers Insurance Commercial | Frozen Pipes | Production Designer: Ken Averill
Capital One Commercial | Rapunzel | Production Designer: Jeremy Reed
Ford Fiesta Commercial | Launch | Production Designer: Floyd Albee
Dos Equis Commercial | Ice Fishing | Production Designer: Jesse Benson
Based solely on the production design, which commercial would you vote for, and why, if you had a say at the Art Director’s Guild Awards?
Rose Lagace | @artdepartmental