I don’t serve option #3 willingly and I don’t think you should either.
A 1st AD said to me recently to try and calm me down after shit hit the fan, “It’s just a film. Who cares?” Well sir… I care. I’m sorry I do. Even if the film is an absolute terrible piece of crap, I care. It’s my job to care and if I am going into a film trying to serve you option #3 I may win the battle but I’ve lost the war. I can’t control the rest of the crews choices but I can control mine. I don’t understand the mentality of happily making a ‘B’ movie. I understand that not every movie can be Oscar-bait or even great Indie-fare but that should not stop us from treating it like a great film. The audience deserves better and we are there to give them better.
I live in a series of contracted fantasies and I am happy living this way. BUT… when those fantasies become a series of bedraggled imaginings done by people who couldn’t care less one way or the other about the quality of the project then I have to wash my hands of it and wonder if I am in the wrong industry. What kills me is that I don’t think I am. And so it goes… the ups and downs of the industry.
To the people who are fighting the good fight in the battles of producing beautiful films, I salute you.
Rose Lagacé | @artdepartmental